Small Business Guide to Social Media Mastery
Let’s face it: Social media marketing is here to stay. It’s no longer just a way to connect with friends. It now has the power to make changes in the business world. As time progresses, more and more companies are realizing how much influence social media marketing can have. In fact, 80% of small business marketers plan to increase their use of social media this year. Recent statistics have shown that small businesses gain a 185% lift in web traffic after 1,000 likes on Facebook, and businesses with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer followers. Additionally, 71% of social media users are more likely to purchase from a business they are connected with.
This percentage is so high due mainly to the content of the company’s updates. Customers respond to interactive, informative, and entertaining posts. People want to feel like they understand and can trust a company before engaging in their business. And because social media marketing has officially surpassed “trend” status, it is now expected for businesses to have social media platforms.
Just remember, while it is crucial to advertise on various social media platforms, it’s better to manage a few social media accounts really well than to manage a dozen poorly. Based on recent research, LinkedIn, Facebook and YouTube have the post potential to help small businesses.
For more information, see the infographic below!