RBC celebrates 150 years of Canada by inspiring young Canadians to #Make150Count
To celebrate Canada’s remarkable past and looking to its bright future, RBC will launch its Canada 150 initiative by giving thousands of young Canadians $150 with one simple request: use the money to help communities prosper. Through #Make150Count, RBC will celebrate these extraordinary acts of kindness that are generated across Canada.
“We’re celebrating Canada’s 150th anniversary by showcasing the people who will lead and shape our country’s future,” says Mary DePaoli, chief brand and communications officer, RBC. “Our Canada 150 initiative will bring to life the power and ideas of young people and how they build prosperity in communities across our great nation.”
RBC employees will select young people within their communities to participate in the program. In addition, young Canadians between the ages of 16-25 can be part of RBC’s national movement by sharing how they would make $150 count through Twitter or Instagram using #Make150Count for a chance to be selected.
To kick-off the program, RBC employees used 300,000 Post-it Notes to create large scale portraits that depict some of the young Canadians who have already used their $150 to #Make150Count. The vivid images of these young community leaders are front-and-centre on the windows of RBC’s offices in Halifax, Toronto, and Vancouver.
Among the young Canadians featured in the portraits, acts of good include an art project to demonstrate the value of positive thinking for Canadian women, buying supplies for children who are living in a shelter for homeless families, and making care packages for people living on the street. For more information visit rbc.com/make150count.
The Post-it Notes come from sustainably managed forests, backed by 3M’s paper sourcing policy. In addition, these Post-it Notes are made with plant-based adhesive (67% of the adhesive content) and are made with paper that is 30% post-consumer recycled material. To reduce waste, the notes will be reused by RBC employees in various offices once the portraits are removed.
The portraits are in place in the offices at the following locations:
Toronto: 155 Wellington Street West
Vancouver: 1025 West Georgia Street
Halifax: 1871 Hollis Street