Canada’s first ski-thru ATM opens atop Whistler Blackcomb
What stands 8.5 feet high, weighs 4676 pounds and is located 1,850m (6,069ft) above sea level? Complete with ski pole and glove holders and heating lamps, CIBC as opened the first-of-its-kind mountain-top ski-thru ATM outside the Roundhouse Lodge on Whistler Mountain. The Canada’s first ski-thru ATM is one of many experiences CIBC will offer as part of a brand new, five-year partnership with Whistler Blackcomb.
“We’re thrilled to partner with North America’s premier resort to offer even greater experiences for all who enjoy its beauty and world-class amenities,” says Stephen Forbes, Chief Commercial Officer, CIBC. “CIBC is always looking to improve our clients’ experience, whether in a banking centre or on the slopes, and our new ski-thru ATM at Whistler Blackcomb is just one of the many ways we’re reaching clients at new heights.”
The new stand-alone ATM allows skiers easy access to cash for things like making purchases at certain cash-only vendors before journeying back down the slopes, and offers the same range of banking services available at all CIBC ATMs. To reach clients at the peak, the ATM made a momentous trek up the mountainside to the summit of Whistler Mountain.
Bringing the partnership to life, CIBC is working alongside Whistler Blackcomb to deliver world class hospitality at the resort’s two Guest Satisfaction Centres — the heart of activity for inquiring guests. To further amp up the visitor experience, CIBC is also offering whistles, tissues and hand warmers as part of Whistler Blackcomb’s free mountain orientation tours. Visitors will also experience unique CIBC activations on CIBC National Ski Day, Family Day and Canada Day to help celebrate Canada and CIBC’s shared 150th birthday in 2017.
“We are very excited to be celebrating the launch of our new corporate partnership with CIBC,” says Morag Kerr, Strategic Alliances and Partner Marketing Manager at Whistler Blackcomb. “CIBC is Whistler Blackcomb’s first ever full-service banking partner and their commitment to delivering exceptional guest experiences aligns perfectly with our goals. We look forward to working with CIBC to better service our guests in unique and exciting ways as we move forward.”
CIBC’s ski-thru ATM will be active throughout the 2017 ski season.